“If a product requires a user manual, it ain’t done right.”
An example of how simplicity reduces intimidation
Google, world’s one of the most popular search engine directs the user’s attentions to only one thing.
Amazon Go cashierless convenience store is a brilliant example of automation, customers simply walk-in, pick their stuff, and walk out. Amazon’s technology senses what is there in the cart and charges through the credit card linked with the Amazon Go app when the customer leaves. That’s as smooth as it can get, isn’t it?
Uber’s in-app support flow presents users with an intuitive and easy-to-use interface that highlights trip details and suggests issue types to help resolve the issue in just a few taps.
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