To view the report for an individual email campaign click on the Report action of the campaign.
It would open the detailed report with summary of important KPIs of the campaign and the detailed data about which contacts received, opened or clicked the email.
Definition of important metrics is given below:
Total Sent: Total recipients who were targeted.
Total Reach/ Delivered: Total recipients who got the email.
Total Unique Engaged Contacts: Total recipients who either opened or clicked, multiple events one recipient is counted as one.
Avg. Engagement Rate: Unique engaged recipients as a % of total sent.
Opened: Total opens. Count and % of total sent.
Unique Opened: Unique recipients who opened an email. Multiple opens of a recipient are counted once. Count and % of total sent.
Clicked: Total clicks. Count and % of total sent.
Unique Clicked: Unique recipients who clicked. Multiple clicks of a recipient are counted once. Count and % of total sent.
Hard Bounced: Number of emails which were not delivered due to permanent reasons. Count and % of total sent.
Soft Bounced: Number of emails which were not delivered due to temporary reasons. Count and % of total sent.
Unsubscribed: Number of recipients who unsubscribed from this campaign’s unsubscribe link. Count and % of total sent.
Skipped: Non-existent email IDs (or email domains).
Dropped: Your sender email ID has likely been marked spam or unsubscribed by the recipient.
