We’ve all been there: the carefully crafted email lands with a thud, the SMS gets buried under a notification avalanche, and the WhatsApp message sits unread in a sea of group chats. But what if there was a way to ensure your important messages actually get seen and acted upon? Enter the magic of Send Time Optimization (STO).
STO is like a personal assistant for your communication channels, analysing user behaviour data to predict the golden hour when they’re most likely to engage with your message. Whether it’s an email promotion, an important SMS alert, or a friendly WhatsApp reminder, sending it at the right time can significantly boost open rates, click-throughs, and overall engagement.
But how does it work across different channels?
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Email: Imagine your emails landing in inboxes at 8 AM on a Monday morning, competing with a tsunami of work emails. Not ideal. STO analyses past open rates and engagement patterns to send each email at the recipient’s preferred viewing time, be it during their lunch break or evening wind-down.
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SMS: The immediacy of SMS requires a different approach. STO considers factors like past response times, location, and even time zones to ensure your message arrives when the recipient is most likely to have their phone handy and be receptive.
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WhatsApp: Unlike emails, WhatsApp messages often get lost in the constant flow of conversations. STO takes advantage of individual activity patterns to identify the moments when users are most active, maximizing the chances your message gets seen and responded to.
The Benefits of STO:
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Increased Engagement: Reaching users at the right time leads to higher open rates, click-throughs, and replies.
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Improved User Experience: Relevant messages at relevant times create a more positive and personalized experience for your audience.
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Boosted ROI: Increased engagement ultimately translates to more effective campaigns and better return on investment.
Ready to Get Started?
Factoreal delivers omnichannel Send Time Optimization (STO) with the most seamless experience. Whether you are building an automation journey or a standalone campaign, we have you covered. Talk to us today to learn how Factoreal can boost your engagement irrespective of the channel by nearly 2X.
Remember, STO is not a magic bullet, but a powerful tool in your communication arsenal. By understanding your audience and delivering messages at the right time, you can cut through the noise and truly connect with them. So go forth, optimize your sends, and watch your engagement soar!
