C. Mondavi & Family is a St. Helena-based wine company founded in 1943 by Cesare and Rosa Mondavi. Today the company produces wines under the following labels: Charles Krug, CK Mondavi, The Divining Rod, and Purple Heart Wines. The company remains family-owned and operated.CK Mondavi wines are 4th generation of the Mondavi family so they have great heritage and experience. Since implementing Factoreal, C K Mondavi centralized their data, automated communications in a personal way at scale, and created a truly omnichannel experience for their customers.
RETAIL
C K Mondavi Sees xx ROI over Email with Factoreal
XX
Return on investment
xx%
Increase in sales conversion
50%
Improvement in engagement rate
The Challenge
With the overwhelming growth of its customer database, C K Mondavi faced a key challenge. C K Mondavi has always strived to break down the barriers between its customers and the brand. The company also wanted to up its game in capturing customer attention and increase its sales through relevant and exciting workflows. Therefore, they were on the lookout for a long-term solution for their growing business to help them create direct and meaningful customer connections through a holistic automation approach.
Solution
After evaluating a lot of other marketing automation platforms, C K Mondavi selected Factoreal’s all-in-one automation platform as their marketing automation partner to take their customer engagement to the next level and achieve their marketing goals.
In 2021, C K Mondavi partnered with Factoreal as its marketing automation solution provider to help enhance its omnichannel customer experience strategy. One of the main reasons driving this decision was the sheer amount of data segments offered by Factoreal. The segmentation capability available in Factoreal allowed the customer to capture, segment, and funnel data effectively to run personalized campaigns.
John Doe, Chief Marketing Officer at C K Mondavi said, “The challenge for us as a brand was to establish and foster relationships with our customers at a personal level and add a human touch to our communications. Partnering with Factoreal has helped us leverage the captured data and target our customers with highly personalized, relevant messages through tailormade campaigns.”
“…Partnering with Factoreal has helped us leverage the captured data and target our customers with highly personalized, relevant messages through tailormade campaigns.”
