Delivering the Right Message at the Right Time to the Right Person via the Right Channel

Treating customers the way they would like to be treated is a secret weapon marketers can use to make sure the marketing is efficient and make the customer base a loyal one. At the end of the day customers value great experience, so marketers can use omnichannel marketing to reach the right customer at the right time on the right channel.

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Recent Articles 20 posts

The ABC’s of Marketing Automation Made EZ

Anytime a trend emerges, you can bet that soon to follow will be jargon that describes the inner workings of anything, and everything, related to that movement. Need an example? Back in the 1920s, when diners and luncheonettes began cropping up across the United States, a new food-related glossary developed. The lingo included belly warmer […]

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Reduce Cart Abandonment with Journeys & E-mail templates

Remember the feeling when a customer adds products to the cart? It’s a triumphant moment for any online business owner. And then the inevitable happens- cart abandonment. 3 out of 4 people abandon the cart, without purchasing anything. There are many reasons for this, and you’re already wondering how to reduce shopping cart abandonment. Did […]

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Meet the Team: Factoreal VP of Sales — Chris Ochs

Below is what we anticipate being the first in a series of posts that introduce the team members who work within our Factoreal family. It’s a way for us to put a face on the folks who make this company what it is. Because we know that when it comes to the field of marketing […]

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A simple guide to Marketing Automation for eCommerce business

Marketing Automation can change the way things usually work for businesses, which can be crucial in the current make or break situation we are all in.

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A Guide to Drip Email Campaigns

For a business, email is one of the most important customer touchpoints. It’s not only useful to reach out, but it also helpful after leads become subscribers. Subscribers get the latest information about your business and frequent updates in the form of email newsletters. So, what’s the problem? Not all your subscribers join at once. […]

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