Treating customers the way they would like to be treated is a secret weapon marketers can use to make sure the marketing is efficient and make the customer base a loyal one. At the end of the day customers value great experience, so marketers can use omnichannel marketing to reach the right customer at the right time on the right channel.
Marketing automation for ecommerce sets your business up for success, and numbers don’t lie. Recent research shows that it can reduce your overall marketing overhead by 12.2 percent and boost your sales productivity by nearly 15 percent. More than that, companies that use it to nurture prospective customers see their lead generation increase by more […]Read More 0 |
2020 has been a strange year, to say the least. With the constant stress of Covid-19, some of our daily pleasures have had to change a little. That’s no different when it comes to sports and entertainment marketing. As we continue to adjust to new rules and regulations, how sports teams and fans interact may […]Read More 0 |
If you’re a business owner, you love having a hand in every aspect of your business, from daily operations to creating the product and other small tasks. However, those seemingly simple tasks quickly add up and become time-consuming. There’s also managing contact lists and sending out order update emails, and following up with customers to […]Read More 0 |
The customer experience is undoubtedly one of the most integral factors of a business’ success. If customers don’t have a great experience and struggle to see the value in your product or service, they’re likely to leave for a competitor. However, instead of investing solely in new customers, 2020 has shown us that looking for […]Read More 0 |
There are two main ways to grow your business: gaining new customers and retaining your existing ones. Unfortunately, only 16 percent of companies focus on reducing churn and increasing customer lifetime value. We highly recommend joining them and investing resources in your loyal customers. Customer Lifetime Value (CLV) is a metric that details just how […]Read More 0 |
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